Batra, R, Ahuvia, A., and Bagozzi, R., (2012), Brand love, Journal of Marketing, 76(2), pp. Customer brand engagement in social media: conceptualization, scale development and validation. With these ideas in mind, this article provides a review of two key concepts implied in such relationships: brand love and customer engagement. Authors who have previously conducted research on this topic provide different definitions, such as a product, service, or entity that inspires loyalty beyond reason (Pawle and Cooper, 2006, p. 39), the degree of passionate emotional attachment a satisfied consumer has for a particular trade name (Carroll and Ahuvia, 2006, p. 81) or a higher-order construct including multiple cognitions, emotions, and behaviors, which consumers organize into a mental prototype (Batra et al., 2012, p. 2). Consumer Brand Relationships Association (CBRA), Developing a Scale For Measuring Brand Relationship Quality, "Observations: Building Brand Equity by Managing the Brand's Relationships", "Consumers and Their Brands: Developing Relationship Theory in Consumer Research", "Breakdown and Dissolution of Person-Brand Relationships", Fournier, S., Breazeale, M., and Fetscherin, M. (2012), Introduction Chapter of the Book "Consumer Brand Relationships: Theory and Practice, "Building Brand Intimacy: How to Emotionally Connect With Customers", "How to Emotionally Connect with Your Customers", "This Study Says Apple Is the World's Most Intimate Brand", "Apple remains the world's most intimate brand", "Apps and social media platforms lack brand intimacy, study finds", "Consumers don't feel connected to brands in financial services", "Appliances Industry Ranked Second to Last in MBLM's Brand Intimacy 2018 Report", "Why 'Intimate' Brands Like Amazon, Apple and Netflix Beat the Market", Consumers and Their Brands: Developing Relationship Theory in Consumer Research, Breakdown and Dissolution of Person-Brand Relationships, https://en.wikipedia.org/w/index.php?title=Brand_relationship&oldid=1124193372, Creative Commons Attribution-ShareAlike License 3.0, Close friends / Best friends / Crucial friends, Multi-brand loyalty / Brand loyalty / Brand addiction, E.g., Brand Passion/Brand Love/Brand Loyalty. Brands must understand their consumers so they can provide them value in the way they expect it. 113124. Sie haben Spass am schreiben? Vivek S. D., Beatty S. E., Dalela V., Morgan R. M. (2014). [10] Stokburger-Sauer say that when a community's brand may continue to support a brand despite negative publicity.[11]. Vernuccio M., Pagani M., Barbarossa C., Pastore A. However, there are studies that have tried to overcome this limitation. ", Vesna Babi-Hodovi & Alisa Mujki & Maja Arslanagi-Kalajdi, 2023. You can spin your wheels searching for new leads and achieve short-term gains, but its the connection you make with your customers that creates sustainability in the long run. 127130. In good and bad times: the interpersonal nature of brand love in service relationships. How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation April 27, 2023. Finally, conclusions and managerial guidelines are provided. ", Bastian Popp & Herbert Woratschek, 2017. Under market size analysis by region, analysis of market share and growth rate by region is provided. WebAdvances in Consumer Research Volume 30, 2003 Pages 154-158. By taking a breath, you can get to know customers on an intimate level instead of hopping from surface to surface. Number of Newest Pages with Tables and Figures: 118, Get a Sample Copy of the Customer Relationship Management (CRM) Software Report 2023. A social identity perspective. Love and passion - the essence of all strong brand relationships. With the introduction of relationship thinking in the context of consumers and brands, the anthropomorphization of brands has been taken to its (2017). Brands become more human to customers and obtain meaning and value. A generalized multidimensional scale for measuring customer engagement. Examination of the roles played by brand love and jealousy in shaping customer engagement. Some suggest brand love is more a parasocial love relationship.[7][8]. (2008) and Batra et al. WebThe Seven Dimensions of Brand Loyalty Behavioral interdependence The degree to which the actions of the relationship partners are intertwined. How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation April 27, 2023. Das erleichtert Ihren Verkauf enorm! Nutzen Sie das Shop-Potential fr Purpose The purpose of this paper is to propose and test a model of brand love that includes both its antecedents and its consequences. There are dimensions in a relationship in which they all determine the strength of a consumer-brand relationship, these dimensions include: love and passion, self-connection, interdependence, commitment, intimacy, and brand partner quality. ", Grace, Debra & Ross, Mitchell & King, Ceridwyn, 2020. How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation April 27, 2023. Max Blackston's 1992 piece, "Observations: Building Brand Equity by Managing the Brand's Relationships," highlighted for the first time that brands themselves were active partners in a relationship, and called for attention not just to people's perceptions of and attitudes toward brands, but also to the reciprocating construct: what people thought the brand thought of them. Do whatever it takes to take your customer service team to the next level. At risk of beginning to pull back. Some CDs are now paying 5% or more, but pros say dont count on that lasting. Many studies compare "brand love" to the concept of interpersonal love as placed on Sternbergs triangular theory of love. Psychometric vs. C-OAR-SE measures of brand love: a reply to Rossiter. Viele Fragen und fr alles gibt es hier Moreover, they come from diverse conceptual paradigms: whilst brand love comes from the psychology discipline, engagement derives from diverse areas of the marketing field (e.g., the service-dominant logic perspective). (2015), and Kaufmann et al. Hundreds of articles, book chapters or books on brand relationships have been published on this topic. Received 2016 Dec 20; Accepted 2017 Feb 8. Brand relationship management is a concept that allows businesses to remain constantly engaged with consumers. Welche Materialien lassen sich verarbeiten? ", Richard P. Bagozzi & Rajeev Batra & Aaron Ahuvia, 2017. It also allows you to accept potential citations to this item that we are uncertain about. If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. In this session, learn how CX, data and identity, creativity, and Service-dominant logic: continuing the evolution. However, I can provide a high-level summary of some of the key trends and factorsaffectingthe global Customer Relationship Management (CRM) Softwaremarket right now.Economicgrowth, technology, e-commerce, globalization, sustainability, demographics,andpoliticalandlegalrisks are just a few of the many factors shaping theworld market today.It is a dynamic andchangingenvironment,companiesthatcanadapt to new trends andnewchallenges are likely to be the mostsuccessful. I need this brand and rely on its benefits. Exploring the link between brand love and engagement through a qualitative approach. Get a Sample Copy of the Report at https://www.360marketupdates.com/enquiry/request-sample/19809757. The site is secure. Focusing on customer engagement, the following papers are worthy of a special mention: Brodie et al. [28], Historically advertisers spend money on bringing in new customers rather than on building up relationships with existing customers. See general information about how to correct material in RePEc. Ihrer Kalkulation verfgbar. ", Shir-Way Siew & Michael S. Minor & Reto Felix, 2018. Exploring positively- versus negatively-valenced brand engagement: a conceptual model. Psychological implications of customer participation in co-production. Yes. Welche Anlagen gibt es? [10], There are gaps in what marketers know about negative relationships, which can cause problems for brands. This research shows that AI-based conversational interfaces can have a profound impact on consumerbrand relationships. Two studies of consequences and actionable antecedents of brand love. Dadurch knnen Informationen viel leichter die Zuschauer erreichen. To this end, a brief reflection has been started on the context of Marketing 3.0 and how it has boosted the research line dealing with the study of relationships between consumers and brands. (2011), Hollebeek and Chen (2014), and Hollebeek et al. Yes. Their website states that "to promote this field, advance knowledge, facilitate the exchange of information, and encourage collaboration". State Farm, for example, sells itself as a good neighbor in all of its budget on car insurance ads. Dr Patricia Sorce Brand relationships have traditionally been theorized as simulating interpersonal relationships, which are reflected in self-identity or self-expansion theory. ", Albert, Nol & Merunka, Dwight & Valette-Florence, Pierre, 2008. as summarized below in the table. Besides, both terms appear to be applied to different empirical perspectives: brand love is usually linked to the Fast Moving Consumer Goods industry and customer engagement to services. relationship is a major aim of branding because relationship between customer and brand provides a sustainable competitive advantage to the companies. No use, distribution or reproduction is permitted which does not comply with these terms. Veloutsou C., 2009, Brands as Relationship Facilitators in Consumer Markets, Marketing Theory, Vol. Without consistent customer service, its impossible to build brand loyalty. ", Ferreira Pedro & Rodrigues Paula & Rodrigues Pedro, 2019. The Misalignment of Preferences with Unconstrained Ethical Intentions, The role of brand love in consumerbrand relationships, Consumers and Their Brands: Developing Relationship Theory in Consumer Research, A Dynamic Attribute Satiation Model of Variety-Seeking Behavior, Why Ethical Consumers Dont Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers, Positive affectivity as a predictor of consumers propensity to be brand loyal, Involvement, satisfaction, and brand loyalty in a small business services setting, Self-Concept in Consumer Behavior: A Critical Review, Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters, The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective, Some antecedents and outcomes of brand love, City branding research and practice: An integrative review. Ahuvia A., Batra R., Bagozzi R. P. (2014). As revenue targets loom in the background, its important to remember that brand loyalty requires more listing and less haste. There are two different types of consumer-brand relationships: exchange relationships and communal relationships. suche-profi.de Ihre fachspezifische Dienstleistung in Ihren eigenen Shop an! Interdependence means that relationships involve a reciprocal exchange between active and interdependent relationship partners. am schnellsten? derogation of alternatives, cognitive interdependence and positive illusions) that maintain relationship stability and durability, brand fidelity provides a solid foundation for future research offering significant value to academics and brand practitioners alike. ", Russell-Bennett, Rebekah & McColl-Kennedy, Janet R. & Coote, Leonard V., 2007. Kotler P., Kartajaya H., Setiawan I. If customers find a product they can believe in, then they will be loyal to brands. With all of the customer data collected today, it is tempting to send out several emails noting everything the customer likes. The MarketWatch News Department was not involved in the creation of this content. Der suche-profi.de Online-Shop ist auf Fetscherin, M., and Heinrich, D. (2014), "Consumer Brand Relationships: A Research Landscape", Journal of Brand Management, Vol. While several digital tools improve brand relationships, sometimes these software options can cause more harm than good. Exploring behavioural branding, brand love and brand co-creation. Executive Summary: This section of the report gives information about Customer Relationship Management (CRM) Software market trends and shares, market size analysis by region and analysis of global market size. Sharing - The user gains an understanding of the brand, its purpose and reputation; the company in control of the brand also gains an understanding of the brand's user or audience base. We also cooperate with some third-party databases. Some you genuinely care about, while others are in your life simply because you depend on them. ", Rene Rahman & Tobias Langner & Dirk Temme, 2021. ", Journal of Consumer Marketing, Vol. General contact details of provider: http://www.palgrave.com . Yes. Nevertheless, Sallam (2014) outlined how it was first introduced by Shimp and Madden (1988), the managerial interest for brand love came after the publication of Roberts (2006). The implications of this research reinforce the notion that the consumers relationship with a business is a means to an end, not the goal. Companies have to try to create these relationships with customers. Moreover, financial support from research group CREVALOR, funded by the Diputacin General de Aragn and the European Social Fund, is gratefully acknowledged. Please note that corrections may take a couple of weeks to filter through [15], The brand intimacy model attempts to analyze the relationship a consumer has with a brand. Below a few of those concepts studied in brand relationships:[31]. Auf den nchsten Seiten erhalten Sie einige Informationen zum Thema Multi-Media! Instead, the forming of an intimate relationship between brand and customer (or user of a brand) is often completed in a series of stages of increasing intimacy. Von Profis fr Profis. We develop a conceptual model of verbal embodiment in technology-mediated communication that integrates three key properties of human-to-human dialogue(1) turn-taking (i.e., alternating und sein eigenes Angebot erstellen. Consumer participation in co-creation: an enlightening model of causes and effects based on ethical values and transcendent motives. Bonding - the level of intimacy between user and brand strengthens. FOIA 31 Iss: 6/7, pp. Sie sind Multi-Media-Profi? Why You Need to Create a Fantastic Workplace Culture, 10 Employee Recruitment Strategies for Success, Best Accounting Software and Invoice Generators of 2023, Best Call Centers and Answering Services for Businesses for 2023, 84% of consumers are more loyal to a brand, How to Start a Business: A Step-by-Step Guide. Brand love represents an intimate experience of the customers in positive emotional terms toward the brand. (2014) and Vivek et al. Customers develop relationships with brands and think of them as partners. (2016). (2014). [4], Later, Fournier (1998) provides a typology of 15 brand relationships derived from phenomenological research[5]. [29], The stronger the consumer-brand relationships tend to be, the more likely it is to produce positive results. It also provides accurate insights and analysis that are critical to designing effective business strategies and setting the right path for accelerated growth for all industry players involved. There are many different sources of market data, including government statistics, industry reports, financial information, and market research firms. (2014) develop and validate CBE scales in different settings. beim Kunden Albert N., Merunka D., Valette-Florence P. (2008). Language links are at the top of the page across from the title. They concluded brand relationships is notably interdisciplinary with publications in many different fields such as applied psychology, communication as well as business management and marketing. The impact of the COVID-19 pandemic on the Russian-Ukrainian crisis and the real-world economy. Measuring emotion. This can be used to develop long-term strategic plans and to identify potential risks and opportunities for growth. Regional Study: All of the regions and countries analyzed in the Customer Relationship Management (CRM) Software market report is studied on the basis of market size by application, the market size by product, key players, and market forecast. (2016). Veloutsou C., 2007, Identifying the Dimensions of the Product-Brand and Consumer Relationship, Journal of Marketing Management, Vol. Consumers relationships with brands are not all that different from relationships with people. Kaufmann H. R., Correia Loureiro S. M., Manarioti A. the contents by NLM or the National Institutes of Health. Building these relationships is especially important in the marketing 3.0 era, where it is suggested that customers will choose those brands that satisfy their deepest needs. Building these The commitment-trust theory of relationship marketing. Commitment - refers to the stability of the consumer's attitude towards the brand relationship, and can be seen as the intention and dedication to the longevity of the relationship. Interdependence: The product is a part of the users daily routine. Love: The product elicits emotional bonds of warmth, passion or other strong emotion. As a Thereby, customer engagement have been developed from several marketing theories, such as the expanded domain of relationship marketing (Morgan and Hunt, 1994), or the service-dominant logic perspective (Vargo and Lusch, 2004, Vargo and Lusch, 2008); whilst brand love is based on theories from the psychology domain, such as the triangular theory of interpersonal love (Sternberg, 1986). However, things change when no problem needs addressing with the customer. In particular, it has become clear how such terms derived from differentiated disciplines and have often been applied to different empirical situations. Be creative. Please find the key player list in the Summary. Marketing 4.0 requires: firstly, a depth knowledge about the evolution of marketing, especially about Marketing 3.0, and secondly, an analysis of how technology not only the Internet and social media can be used to design marketing strategies that enhance the brand-consumer relationships. The MarketWatch News Department was not involved in the creation of this content. 1/2, pp. Fusing - a brand has not only formed a part of the user's daily experience, the brand often provides a service that the user cannot live without. 1, pp. Is there a problem with this press release? Kotler P., Kartajaya H., Setiawan I. In this scenario, one of the trendy research lines in marketing, the study of consumer-brand relationships, reinforces the work of Papista and Dimitriadis (2012). Customer Relationship Management (CRM) Software Market, Military Optronics Surveillance And Sighting Systems, Compressor Type Hot and Cold Water Dispenser, Electrophotographic Printing in Packaging, Global Customer Relationship Management (CRM) Software Market by [2023-2029] with Revenue Outsourcing, How Feds Powell could spoil stock-markets 2023 rally, according to Morgan Stanleys Mike Wilson, Gold, silver turn lower as dollar strengthens ahead of Fed decision this week. If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. oder die Gestaltung Oben in der schwarzen Menleiste finden Sie alle Fachbereiche aufgelistet. WebFive of these six articles focus on specific relationships between self-identity-related goals and consumer behavior, exploring needs such as affiliation and distinctiveness, self According to a 2020 survey, over 84% of consumers are more loyal to a brand that aligns with their values. Webprocess of brand relationships, which were cognition, agreement, connection, community and support. (2015). For marketers, understanding the difference between the two kinds of relationships is essential to making sure you know how to deal with your customers. 21, No. Brodie R. J., Hollebeek L. D., Juric B., Ilic A. so wie Sie es von einem Shop gewhnt sind. All authors listed, have made substantial, direct, and intellectual contribution to the work, and approved it for publication. When requesting a correction, please mention this item's handle: RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0127-z. - Sei es die Beratungsdienstleistung Editors note: Looking for the right CRM solution for your business? H2a: An interdependent self-construal has a positive effect on consumers perceptions of brand symbolism. In view of this situation, it is not surprising that by the middle of the first decade of the 21st century the concept of Marketing 3.0 as known as the values-driven era has emerged. Webdevelop a solid conceptual foundation from which brand For a relationship to truly exist, interdependence be-relationship theory can be cultivated and to illustrate por- tween Also, Consumer behaviour analysis and market dynamics (drivers, restraints, opportunities) provides crucial information for knowing the Customer Relationship Management (CRM) Software market. The report provides a comprehensive analysis of the market detailing information on various aspects including drivers, restraints, opportunities, and threats. Emerged as a response to the desire of people to growingly express creativity, values and spirituality, Marketing 3.0 makes companies behave as active agents, aiming at positioning themselves as companies whose brands have respect and admiration (Jimnez-Zarco et al., 2014). Jimnez-Zarco A. I., Martnez-Ruiz M. P., Izquierdo-Yusta A. The process included the contacts between consumer and brand, product, Customer Relationship Management (CRM) Software Market analysis can also involve forecasting future market trends and conditions, based on factors like technological change, regulatory developments, or demographic shifts. The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest. Position yourself as an expert in your industry and ask repeat customers for testimonials. How Does 401(k) Matching Work for Employers? Incentives like free shipping, a trial product, and points-based rewards program can provide exponential value to the customer and routine shopping visits to increase revenue. ", Michal Carrington & Benjamin Neville & Gregory Whitwell, 2010. This has several implications for brand management. Glomb T. M., Bhave D. P., Miner A. G., Wall M. (2011). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. A brand relationship is a step away from keeping the correlation transactional only and warrants a deeper focus on the actual connection between both parties. Evolving to a new dominant logic for marketing. Consumer-brand relationships have received increasing attention during last years, being Kaufmann et al. Society is changing at an ever-increasing rate, especially since the beginning of the 21st century due, among other reasons, to the increasing diffusion of information and communication technologies (ICTs). Some argue that brand love is similar to interpersonal love while others, such as Batra, Ahuvia, and Bagozzi (2012) state that "there are compelling reasons these conceptualizations of interpersonal love should not be applied directly to brand love" (p. 1). Customers want to feel fulfilled, either because the product fills a need or because they feel loyal to it. In the management literature, (employee) engagement was first conceptualized by Kahn (1990). [30], There are many different concepts and facets studied and related to consumers' relationships to brands (e.g., love styles). 23, No. Which growth factors drive the Customer Relationship Management (CRM) Software market growth? (2010). They must then work to maintain and grow the relationship. Wir wnschen Ihnen viel Spa auf unseren informativen Webseiten. Jetzt kann sich jeder Interessent seine angeforderten Leistungen nach und nach in den Warenkorb packen und sich sofort einen Kostenberblick verschaffen Fournier, S., Breazeale, and M., Fetscherin, M. (2012), Consumer-Brand Relationships: Theory and Practice, Routledge, pp. The first empirical studies carried out to examine these intense consumer-brand relationships were those analyzing the first of these concepts. ", Robertson, Jeandri & Botha, Elsamari & Ferreira, Caitlin & Pitt, Leyland, 2022. Hyun Kyung Kim, Moonkyu Lee, and Yoon Won Lee (2005) in their paper Developing a Scale For Measuring Brand Relationship Quality present the following dimensions to measure brand relationship quality. You can help correct errors and omissions. In one kind of consumer/brand relationship, people relate to the brand based primarily on economic factors. official website and that any information you provide is encrypted General contact details of provider: http://www.palgrave.com . When a brand has built up trust in its customers, brand loyalty begins. Offer a product that meets your consumers needs and ensures its reliable and of the highest quality. The factors of this quality are. Webconstructs are appropriate for understanding the nature of the business-to-consumer relationship, service quality dimensions are central to the consumers denition of this relationship. the various RePEc services. 366371. The role of brand love in consumerbrand relationships. The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude, Journal of Brand Management: year end review 2018, Brand fidelity: Scale development and validation, Journal of Retailing and Consumer Services, We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty, All you need is love. The results still apply today and depended heavily on whether the consumer was in an exchanging brand or a communal one. ", Geoffrey N. Soutar & Jillian C. Sweeney, 2003. Interactivity in the electronic marketplace: an exposition of the concept and implications for research. National Library of Medicine ", Aurlie Hemonnet-Goujot & Pierre Valette-Florence, 2022. The literature findings highlight significant challenges in the conceptualization and measurement of key consumer-related constructs such as brand loyalty, brand commitment and brand love. and transmitted securely. Together Now and into the Next: The Brand-Customer Relationship of the Future April 28, 2023. Walmart, for example, attracts customers based on price and value. However, these trends do not appear to be the same between countries and different economic regions. Federal government websites often end in .gov or .mil. cognitive and behavioural) provide the key to measurement and prediction of consumer/brand relationship strength. Who are the Leading Players in Customer Relationship Management (CRM) Software Market? There are several factors that lend themselves to creating a quality relationship between brand and consumers, like the consumers ability to identify the brand in the first place and their willingness to trust and commit to it. Anders Bengtsson, University of Southern Denmark. In general terms, customer engagement is focused on the interactions between the firm and the customers and is a key research priority of the Marketing Science Institute (MSI). WebThis review reveals what we know about brand relationship types by identifying five types that have been the subject of multi-paper investigationsbrand love, hate, communal relationships, friendships, and addictionand by synthesizing the conceptualization of these types as well as known antecedents, moderators, and outcomes. Companies must posit their brands instead to seek to address to social, economic, and environmental issues as a way of engaging with society (Jimnez-Zarco et al., 2014). Mary T. Fajer and John W. Schouten (1995) ,", This page was last edited on 27 November 2022, at 20:05. The MarketWatch News Department was not involved in the creation of this content. Consumer-brand relationships can be formed based on individual- or group-level connections. 8600 Rockville Pike Marketing to and serving customers through the internet: an overview and research agenda. accommodation/forgiveness, willingness to sacrifice) and cognitions (i.e. Fournier, S. (1998), Consumers and Their Brands: Developing Relationship Theory in Consumer Research, Journal of Consumer Research, 24(4), pp. How consumers react to experiences with the brand, both positive and negative, depends on how they like the brand in the first place, researchers said. Ihre Dienstleistung! These 3 indicators could have the answer, Lordstown Motors stock plunges over 30% after Foxconn threatens to end deal, auto maker warns of bankruptcy. & Vrechopoulos, Adam P., 2012. ABSTRACT -. Consumer engagement with self-expressive brands: brand love and WOM outcomes. In this session, learn how CX, data and identity, creativity, and emerging technologies come together to help brands navigate customers expectations for their future relationships with brands. Subsequently, Professor Aaron Ahuvia and his co-authors carried out several research works (e.g., Ahuvia, 1993; Carroll and Ahuvia, 2006; Batra et al., 2012; Ahuvia et al., 2014) in order to conceptualize brand love and to draw several empirical applications. Moreover, relationships change over a series of interactions and in response to fluctuations in HHS Vulnerability Disclosure, Help Sie knnen gut mit WordPress umgehen und haben Freude am Schreiben? Personally engaged with retail clients: marketing 3.0 in response to new consumer profiles, in. These relationships can be positive or negative (love hate relationships). 726. Customer Relationship Management (CRM) Software Marketsize, segment (mainly coveringMajorType (, On-Premise, Cloud, ,),End Users (, BFSI, Healthcare, Manufacturing, IT and Telecommunication, Media and Entertainment, Energy and Utilities, Retail, Education, Others,), and regions), recent status, development trendsa and competitor landscape.
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