. Kasper Rorsted: Markets are reacting much faster than ever before. Of course, very vocal on some of the racial issues around George Floyd. "Kasper . And when we looked upon Allbirds, you know, they've done been doing a great job on certain elements of innovation, we can bring the footwear expertise into it, which they probably had to a lesser extent. All rights reserved. It's obviously such an important growth market for you, what 25% of the business, at least. Of course, were against the war. McKinsey: You mentioned the role of your strong brands. Experience as global CEO and board member in listed international companies in IT, consumer goods and chemicals. Does that put you in a tricky position with these people who obviously speak for themselves and not for Adidas, but you are paying a lot of money, and couldn't pull the plug if they say something truly offensive? the co-founder of Netflix, who spoke in 2019, and Steve Wozniak, the co-founder of The world around us is not getting any easier quite the opposite, in fact. 2023 CNBC LLC. There are certain things that are nonnegotiable, you know, discrimination, hate crime, a child labor, and discriminatory, you simply can't accept that. Everything from how you interact in political issues to how well you take care of your employees, diversity and inclusion. But there was also the fact that I found Henkel fascinating as a company. Kasper Rorsted: "We were the first to combine pop culture and sports [with West]. world, then that is an issue, he said. He focuses on building relationships with his team and even drives them to become a healthier individual. Thats why I spend around 170 days per year abroad, meeting employeesfrom top executives to young high-potential individualsas well as customers and business partners. Our management team has become more diverse as well: three of the six members of our management board are non-Germans, and in the managerial levels immediately below, more than half come from abroad. This is only the beginning, but the impact plastic has on our global environment We also use the ShopperLab to demonstrate to retail clients how they can use this approach in their stores. Adidas shares have lost about 37% in value this year, ranking them among the worst performers on the 50-member Euro Stoxx 50 Index. Egon Zehnder: And how can you be certain that you have made the right decisions? Speaking at the CNBC Evolve Global Summit, the Adidas. Rorsted: I always tried to combine it with my regular visits to our markets, just like I always want to meet our high potentials in each country when I am there. procurement, IT, and infrastructure services. He held a series of management positions at Oracle and Digital Equipment Corporation (DEC), as well as at Compaq, where he headed up the companys European operations starting in 2001. Not everybody in Europe, you know, liked the political direction for many years in the U.S. You know, right now there's tension in China. Not only on diversity, which I have been vocal on I would say since 2004. And that's what we brought into the market. he said. They are making sneakers from recycled materials, making products that are You know, we said what we're going to do and we executed that extremely diligently since last summer when we following the Floyd killing in Minneapolis. This is especially important because as much as 70 percent of the ecological footprint of our detergent products is generated during their use phase. Kasper Rorsted: Mature markets will remain important for us. Kasper Rorsted, who has been Adidas CEO since 2016, will step down sometime next year, and the search for his replacement has begun, the sports footwear and apparel brand said Monday. So, I do think that we are getting the credit. Q. And I've been very vocal on this topic since last summer. Rorsted: And we do that also, we have pulled the plug in the past. Rorsted: Our first step in 2008 was to conduct in-depth benchmarking against our competitors and hold detailed discussions about our goals for the future. Rorsted, who heads one of the largest athletic wear companies in the world, will be What were your reasons? So when you use reused material, you can completely recycle it or this shoe, which is totally recyclable. Adidas CEO Kasper Rorsted will remain at the helm. Now we are down to less than 400, and yes, theres still potential to focus further. I do think that its important that the industry will and can do this, but somebodys Part of the process involved benchmarking against other strong companies and our competitors, analyzing where we stood in terms of performance, size, and internationality. its laser-sharp focus on expanding the brand across the globe while putting its customers I thought working from home would have taught There are no human winners in this game. And I think respecting those different opinions is very important that we don't have a uniform opinion right now. My personal involvement certainly made clear how serious we are about this. And some employees accused you of being hypocritical, your head of HR left. Discover job vacancies, find out how to apply to them, and learn more about careers at Maersk. In these markets, a large number of companies are competing for a relatively small, although steadily growing, pool of candidates. On his greatest accomplishment outside of work, he shared that he has been married That belongs to what we need to do. Eisen: Do you think you're ahead of your competition on this? In those markets, we will aim to gain more top positions with our strong brands while increasing profitability. Kasper Rorsted: When I joined the company, Henkel had about 1,000 brands. Kasper Rorsted: The ShopperLab is a room that recreates the shelves of a real store. Visit our Press Room to find our press contacts, reports and publications. Aug 6, 2020 Germany. Rorsted looks to improve sales and revenues, by doing so, he takes the feedback from employees and customers and changes it. 4202 E. Fowler Avenue, BSN 3403, Tampa, FL 33620, USA813-974-4281. Dark wood, sandstone, muted light seeping in through the glass ceiling, an almost meditative silence when you enter the reception area of Henkel headquarters in Dsseldorf-Holthausen, you intuitively lower your voice and slow your pace. Eisen: We've been talking about so many different ESG issues. Doesnt the substance play a major role as well? And on certain political stances, we simply don't voice our opinion because if that in a global nature, we could be voicing our opinion globally. Rorsted: You know, I think I have the Stan Smith shoe here, which is made out of mushroom leather. the best sports brand in the world. stores and e-commerce site in Russia. He eats cereal for dinner. Siemens AG, Germany (board member and member of the Innovation Committee), International Business Studies, Copenhagen Business College, Denmark, Executive Program, Harvard Business School, USA. All references must be sourced to the CNBC Evolve Global Summit. Rorsted: We tried to create a completely transparent approach to future corporate development and we defined very clear targets. We do not allow anyone to hide behind good business results but fail on their leadership responsibility. In fiscal 2011, Henkels EBIT rose to over two billion euros the highest level in the almost 140-year history of the company. Adidas is the largest sportwear manufacturer in Europe and is headquartered in Herzogenaurach, To succeed in an increasingly volatile market environment, we need simple structures and processes. So how do you deal with that, which is even tougher in some ways? He has been at the helm of the global sportswear giant since 2016. in the IT and computer industry. In 2021, the company released the Stan Smith Mylo, a vegan version of its iconic Stan Leader Series. what they stand for. Typical questions addressed in the workshops included Who exactly are my customers? and What can I personally do to make things better for them?. Smith tennis shoes made from a mushroom-based leather. We will continue to strengthen our position in growth markets like China, Russia, and Brazil. Eisen: Are we going to pay more for it? Our current targets extend to the end of 2012, and we have already started thinking about the period that follows. Rorsted: Well Sara, I think that this is part of being a global CEO. It isnt enough to pay well; you have to offer people a career path, including international job rotations and unique opportunities. As CEO, I believe that a primary task for me and the management board is to shape Henkels growth strategy and clearly communicate it to all employees. We aim to turn Henkel into a real-time enterprise. We are working on several initiatives, such as a standardized master data-management system for the whole company and an improved predictive model for raw-material price development. And that's why we also making collaborations, as you said before, even with competitors of ours. We have just established a Digital Council to coordinate Henkels digital activities, develop a digital vision through 2020, and explore digital opportunities for our businesses. Kasper B Rorsted is Former Chairman-Mgmt Board/CEO at Adidas AG. But we keep our communications as transparent and clear as possible, and everyone knows our strategy and our targets. up next to his 30 other pairs. We also increasingly recruit cross-border: at international recruitment fairs, we meet highly qualified candidates studying abroad and encourage them to work for Henkel in their home countries. His presentation is scheduled for March 31 at the Oval Theater in USFs Marshall Student If we dont have a team that is a mirror of the procurement, IT, and infrastructure services. topics. Kasper Rorsted. As consumer companies continue to expand their global presence, they face a host of formidable challenges: among them, staying close to the consumer, finding and attracting local talent, and managing an increasingly complex and far-flung organization. He registered more Because this would send a message to our people there that the customers arent very important after all. You were the CEO of the consumer giant Henkel, what, 13 years ago? I like to win, but I never try to just play it safe. When you think about ESG, where do you think it's going? getting wrong and be fully committed to it, Rrsted said. the third speaker in the University of South Florida Muma College of Business Thought Get the strategy and the team right: An interview with the CEO of Henkel. How do you equip your employees to hit the mark, or how do you find people who can make the leap effortlessly? in April. As a family man who shares our values, he is also a very good fit on an interpersonal level, stresses Simone Bagel-Trah, who chairs the Shareholders Committee and the Supervisory Board and thus represents the Henkel family, which today still holds the majority of the voting shares. And as long as we can deliver a product that doesn't compromise on performance or price to the consumer, eventually the consumer will be very open. renewable materials, such as the mushroom-based Stan Smith Mylo. And that will be a challenge in itself. Adidas AG was sued by investors who claim the German sports giant knew about risks of its partnership with the rapper known as Ye long before his anti-Semitic comments were made public. So we dont have to be talking about a spectacular failure, but I do think people learn from situations where everything doesnt go according to plan. in the region with housing, food, clothes, and other basic needs. Keeping our eye on these strategic priorities, we were then able to set ambitious financial targets and reformulate the Henkel values. Rorsted: I believe we have one of the best evaluation systems in the industry. Kasper Rorsted is 53 years old, Danish-born and has headed up the German DAX company Henkel as CEO since 2008. You have to lead with innovation in sport, he said. The Danish businessman has been at the helm of the global sportswear giant since 2016. We have defined a set of leadership principles and shared them with all our people managers worldwide in a series of workshops. Some high-profile Adidas brand ambassadors who wear the iconic three-striped hoodies In 2021, women made up 37% of executive leadership roles, an increase of 2 percentage TAMPA (March 9, 2022) Adidas CEO Kasper Rrsteds definition of success is simple We now employ about 47,000 people from more than 120 nations, working in more than 75 countries; over 80 percent of our employees work outside Germany. Do consumers really want this? Eisen: That's interesting. During high school, Rrsted played handball for Denmark's national youth team. Do. But I think that's also part of being a CEO in these days. What do you like about the product? We have a results-driven performance culture. What did you mean by that? His. Why havent other firms been as successful? This creative atmosphere helps us engage and interact with our customers more deeply. But I think that is normal in any company. Kasper Rorsted confirmed as CEO of adidas for more 5 years. It was definitely a thing and it was very public. A Division of NBCUniversal. McKinsey: As a non-German and the first Henkel CEO who did not grow up in the company, you represent a cultural change at Henkel. Rrsted wore a grey hoodie, jeans, and the beta version of the companys 4D running Can you say more about that? CNBC also offers content through its vast portfolio of digital products such as: CNBC.com, which provides financial market news and information to CNBC's investor audience; CNBC Make It, a digital destination focused on making you smarter about how you earn, save and spend your money; CNBC Select, a financial site providing content to help users make informed decisions around choosing the right financial products for their lives; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. Advisory Council, serves on the Nestl board alongside Rrsted and was instrumental Kim Ross, a USF Muma College of Business alumna who sits on the colleges Executive We made it clear that our values were important and that we were going to act accordingly. Theres still plenty of room for improvement. And we've taken a very clear stand and I as the CEO have also done that and I think that's the way forward. Since 2018, Rrsted has served on the board of directors at Nestl, but the company And I'm not saying that we agree to all of them, or I personally agree to all of them all the time. In addition, the entire Henkel Management Board knows our top 300 or 400 people personally and knows where in the world they are working. So that has changed. Kasper Rorsted: Good to see you. McKinsey: To that end, Henkel recently set up a ShopperLab and a Beauty Care Lighthouse. But this you know, Stan Smith, and our relationship with him is 50 years old, strong as ever. Adidas CEO Kasper Rrsted, 60, leads one of the largest and oldest athletic wear companies in the world. adidas CEO Kasper Rorsted At a Glance The CEO score provides an understanding of how employees feel about the CEO's leadership style and effectiveness at adidas. We designed it to help us further understand customer behavior in shopping environments. And I think it's so fundamental for companies to really help innovate and find solutions that address the environment, not to be disrupted for the future. Rorsted: If we look, we really see sustainability being an integral part of our business model. How much progress have you made along this path? Rorsted: Its how I was raised. The stock slumped as much as 6.9 euros, or 4.2% . The company has continued to pay employees in Russia and has donated $1 million in Maersk Executive Leadership Team Kasper Rrsted Member of the Board of Directors, the Nomination Committee, and the ESG Committee. Tell me more about how Henkel came up with that product line. His employees attest to the seemingly boundless energy of the man at the head of Henkel. How do these two concepts help generate consumer insights? With well-known brands such as Persil, Schwarzkopf, and Loctite, the company is positioned as a global market leader. We want to hear from you. So they're putting the burden on our side and of course, we're putting a lot of effort into new technologies, new manufacturing, you know, ways to make sure that we over time get the cost down. annual report. I believe this is the most important challenge. Our people are important to me and I hope that they realize it. got to take the lead and we want to be the leader in sustainability.. Remaining consistent predictable even in our resolve helped us to build trust in the leadership team throughout the entire organization and beyond. We have defined a set of leadership principles and shared them with all our people managers worldwide in a series of workshops. They visit schools and hold sustainability classes.
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